Interactive narratives, playful experiences and games are our heritage, and we make transformative cultural experiences at all scales.
Simon has delivered real-world game experiences to over 60,000 players worldwide. He’s known primarily for 2.8 Hours Later, which was the original award-winning city-wide zombie chase game that inspired many others to take up pervasive gaming as a form.
He was also instrumental in the creation of the global Playable City movement when he created IGLAB as a means to popularise pervasive gaming and to introduce new artists and designers to the possibilities offered by play, games and the city.
We make work for the real-world game festival circuit, and IGLAB is our R’n’D space where we regularly test new ideas both for our own projects and for client work.
We also use festivals, labs and parties as opportunities to make software and hardware prototypes of new games- sometimes physical computing, sometimes installations, sometimes web apps.