About Us

We partner with clients to create manifestations of the change they want to make in the world.

Then we create tools – powered by game design and technology – that connect people and enable them to play in those worlds.

Whether it’s a city-scale game for families, or a vision of a different world in 2030, we can be depended upon for large scale, high quality experiences.

Combined, we have three decades of experience making interactive narratives, immersive theatre, city-scale games and digital stories, and we also have a portfolio of playful installations that tour to conferences, festivals and events.

Our portfolio is a mix of client commissions, public sector tenders, and funded arts projects.

We’re Simon Johnson and Sam Howey Nunn, and you can contact us here:

admin@freeicecream.co.uk

@itsfic