Data for Development Festival


The Data for Development Festival 2018 brought together partners and the wider community from the Global Partnership for Sustainable Development Data.  The Global Partnership, who work for best data practice in the international development sector, asked us to run 2030 Hive Mind over the two days of the conference.

With this installment of 2030 Hive Mind, we wanted to look at ways to increase the impact of the issues addressed within the game and to create small real-world interactions outside of the game that draw people in.  So we designed and tested the Gender Equality Tombola.

How does it work?

As players attempted to achieve the Sustainable Development Goals in 2030 Hive Mind we tracked the status of Goal 5 (Gender Equality).  When the Goal was doing badly (i.e when people were not prioritising investment in the policies that would improve Gender Equality) we packed the tombola with messages from a world in which misogyny is rife; e.g: ‘You have just got married. Sign over all your property to your husband’.  Anyone enticed into playing the tombola would almost certainly pull out a ticket with a negative scenario, which was a great way to start a conversation about why. When players in the game started to make progress on Goal 5, we put more positive gender scenarios into the tombola such as ‘Don’t think twice about walking the quiet way home’.  As the Goal slowly progressed, the ratio of positive and negative scenarios in the tombola slowly passed over the tipping point to a utopian world – ‘You have a newborn baby. No-one asks the gender, since it makes absolutely no difference what it is.’